The advantages of cross-border marketing

Cabinet industry price war has died away, companies vying for market share means in addition to products and services, is to fight marketing. Cross-marketing of home building materials industry in recent years become the trend of fashion, whether it is cross-border business by marketing a large event, or the cabinet industry and other sectors of mutual penetration between the cross-border cooperation, very good to the use of cross-border marketing, cross-marketing has also become a public enterprise should move the market trend of the crisis.
    The advantages of cross-border marketing
    1, cross-border marketing, implies the need to break the traditional marketing thinking, to avoid a single combat, for non-industry partners, to play different types of brand synergy. Cross-marketing, in essence, is the number of brands from different angles to achieve the same interpretation of the user characteristics.
    2, cross-marketing strategy to find the basis for the partnership, the complementarity of the user experience, rather than simply functional complementarity. To be sure, cross-marketing and in recent years increasingly popular marketing concept of user-centered coincide is not accidental.
    Three, cross-marketing for the same or similar consumer groups, so companies thinking about cross-border marketing activities need to target consumer groups for more in-depth market research, in-depth analysis of their consumption habits and brand usage, as a marketing and dissemination of work basis.
    4, cross-border marketing of mutual cooperation in the enterprise, the ability to make a lot of marketing challenges. However, the manufacturers of the marketing strategy, just good business to consider how to use their own resources, and the joint, enterprises need to consider how the revised strategy, in interaction with partners, access to resources using the synergistic effect.
    5 Note that, when the brand became a part of the target consumers when personal expression, the same needs and goals of the characteristics of consumers in harmony with other features, to avoid re-injected into the elements and other characteristics of consumers conflict, brand image caused by the confusion.
    Endorsed cross-border marketing co-exist with the opposition
    Agree: cross-border business attempts, gave birth to a diversified building materials company, occupy a wide range of market space; from a product point of view, cross-sectoral integration, large clusters of products not only meet consumer demand, but also more customers for businesses to gather resources. From business strategy perspective, cross-sectoral integration of business management not only to spread the risk, to a certain extent, the future of an industry to avoid market fluctuations a huge impact on the businesses and losses, but also can increase the profit growth .
    Against: Although the cross-border marketing, popular in the home building industry, but also the industry's objections. There is the development of cross-border development risks, if you see investment opportunities vigorously, but human, channels, management and so there is no time to keep up, this diversity may have deadly effects company, the more cross-border projects faster enterprise the greater the pressure.
edited by china metal roofing