2013年3月8日星期五

2013 solid wood furniture trends Preview environmentally friendly products are more popular 2013-03-08 15:20:28 | Category: Default Category | Tags: | font size medium and small subscription.
In recent years, the individual needs of people's home life is more and more obvious, the door to match the decor,artificial cultured stone veneer backdrop sofa DIY cabinets to be practical without losing quality ... and personalized experience customized all The problems have been solved. Flexibility because of its size, style diversification, custom furniture, more and more consumers. To the closet, custom closet more than finished wardrobe functions Sites of storage and more powerful.
For example, length Clothes bit pumping plaid trousers rack, full-length mirrors, tie racks, practicality and flexibility of custom closet more and more people's favorite. Future custom products will no longer be limited to the wardrobe, wardrobe accessories, and even entire home space products including sofas, beds, doors, etc. are toward customization.
Solid wood custom enduring
Thick and firm, fine texture, the advantages of health and environmental protection, durable, solid wood furniture favored. Many custom furniture brands have launched a custom solid wood furniture, such as Australia Viagra, solid top also introduced a solid wood custom series. With the momentum of the development of solid wood custom furniture, solid wood custom furniture can guess is bound to become more sophisticated and popularity.
More popular green sheet
Formaldehyde emission is an important indicator to measure the environmental protection at home. Buy furniture, we often hear Purchasing Guide that the environmental rating of the product reaches the GB E1, E0 introduction.
Typically, in international limited level of formaldehyde is classified as E2, E1, E0 three levels (E25.0mg / L,, E11.5mg / L E00.5mg / L,). With the improved quality of life, people concerned about green decoration, especially the elderly and children bedroom decoration. Therefore, we can predict that the selection of custom furniture green sheet will be more fiery.
Recently, the home improvement known websites conducted a survey of consumer willingness to renovation of of Nanjing 10 community owners. Questionnaire analysis of consumer choice of decoration companies, furniture, building materials, purchasing channels. The results show that nearly 90% of the respondents would have the construction quality home improvement company renovation, 40% of people will be referred to the purchase of furniture and building materials the overall decoration company to buy the all-inclusive, 80% of consumers are most worried about the quality of construction but off. This home improvement industry, nearly forty percent of consumers reflects the overall home improvement spending intentions, 2013 or the overall home wind blowing.
In the high-end enterprise finished decorative
The traditional decoration companies tend overall strength is not strong, but the price is high, but lower quality, simple, or services without too much design and planning, are often unable to plan completed the entire process of home improvement. Detachment of the decoration and furniture configuration, design and construction is completed, the owners to make another purchase of home building materials, or to accept the recommended purchasing the materials of the home improvement company, they need a second configuration design, this step-by-step home improvement mode is difficult to reflect decoration and household products the perfect combination. Consumer requirements of a higher level - the overall home improvement renovation experience.
Nanjing home improvement industry associations person in charge of the overall home improvement is the main line material, tone, style throughout the home improvement design, product design (kitchen, bathroom, interior doors, artificial cultured stone veneer, ground moderators and other materials), furniture design and all other design aspects, enabling products to construction, from design and development to construction, renovation whole home solution to a systemic product customization. Currently, low-end decoration company in Nanjing positioning only provides a fundamental part of the overall renovation; decoration company located in the high-end addition to the basis of the decoration, but also can provide a the finished decorative material part of the services. Furniture, accessories, and electrical parts , some professional and sophisticated design company to occupy. "
Furniture, accessories and parts in a large proportion of the overall decoration and fundamental part of the overall investment in only a small part, about 20% of the traditional decoration is gradually phased out gradually perfect decoration market.
The quality of the project become the competition focus
The industry believes that this year, building materials and home improvement market reshuffle years. Come early in this year's competition in the market, gold, three silver and four or consumer trends in the first half of the year show a node. From early March to see the brand building materials will be very intensive, is expected, with the second half of the new stores added competition, the rapid rise of chain stores, building materials retail formats change, blend, integrate, Nanjing home improvement market will gradually affect brand strategy, channel strategy, marketing strategy, service strategy even higher level.
How to get more consumers to enjoy the the most reserve price of the brand home improvement and first-class service, In addition to spell design, service and major home improvement company in the quality of the project rivalry, using a variety of methods to improve quality. The reporter found that some companies have been in the last year to send people to around the learning experience in the construction and advanced methods, some companies promise the completion of the construction site for 5-10 years tracking maintenance ...... Tang Jie, chairman of Jinhua decorative only well the quality of the project in order to win customers' word-of-mouth, the company in order to gain a firm foothold.
"In the case of a highly competitive market, the home improvement company should be the centerpiece of the renovation project quality well, the only way to explore the market." Strong the decorated general manager Geng Liming similar views. "Water, electricity, carpentry, paint, gray, cement works, will be strictly performed in accordance with the company's standards."
Custom furniture increasingly favored
Become increasingly popular with the public pursuit of improving the quality of life, overall home improvement, furniture tailored for consumers increasingly popular.
Furniture companies "in the traditional marketing model, often based on simple market survey, following today's home improvement trend of R & D and production of furniture, but the furniture is not the size of this model produced does not meet the requirements, that style can not meet personal preferences. Customized marketing market segmentation to the individual, according to personal preference certain requirements, such as colors, personalized specifications. Nanjing Furniture Industry Association, said Xu Changning, consumers should become one of the designers of furniture.
Other insiders also said that the analysis of demand from the consumer to the next single, organization of production, distribution, door installation, and service in all aspects of a chain, and product customization process involved board components, many hardware not There are trace deviation. This is furniture enterprise management system must be rigorous, should also strengthen the pre-planning with the designer of the home improvement company, which also is the test of a home business management processes and employees service force.

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