2011-2015, China's jewelry industry trends  Reported in the Trade Network (http://www.askci.com/) Date :2011 -12-9 Print Close
 
 
Sustained increase in economic strength, and raise the level of social spending, in the context of global economic integration, China's jewelry industry ushered in a good development opportunity. Meanwhile, with China's jewelry industry continue to standardize and rapid growth, will show the following trends:
Trade News Network in the "2012-2016 China's jewelry industry, market conditions and investment analysis consultation report"
(1) gradually increase the degree of industry concentration
Jewelry enterprises to enter the department store, its financial strength and brand influence to become the focus of study factors department stores, with strong financial strength and brand influence jewelry business will be favored department store, department store channel more resources; the same time , due to the ordinary consumer of jewelry quality and value is difficult to identify, most consumers buy jewelry, the jewelry brand to rely on the visibility and credibility to judge. Therefore, the jewelry business, its financial strength, the stronger the brand's reputation, the more products can be directly contributing to increased sales, market share, which will further promote the well-known brands to gather, industry concentration continues to increase.
(2) costume jewelry market segmentation
China's jewelry market is gradually refined development path, began to market segmentation. Products from the perspective of the formation of a precious metal  jewelry market, jewelry, mosaic jewelry, jade, jewelry and other fashion accessories, and other market segments; from product quality point of view, the formation of a low-end jewelry market, mid-range, high-end, luxury goods such as fine sub-markets; From a regional perspective, because of China's vast parts of the economic level, cultural background, differences in consumption habits, the regionalization of jewelry consumption significantly, the formation of a number of regional jewelry brand.
(3) continuous integration of the jewelry business at home and abroad
With the continuous development of economic globalization, China's jewelry industry overall toward the international cooperation. On the one hand, China's huge market potential and continue to improve market operation mechanism, attracted many foreign companies have settled in China end jewelry market, jewelry products to provide consumers need. On the other hand, some of our brand jewelry companies with superior technology, design elements into the Chinese market, the international terminal, while the introduction of foreign managers, technicians, designers, and accumulated their own competitive advantage. Domestic jewelry enterprises to actively participate in the U.S., Hong Kong, Thailand and other international jewelry exhibition and Beijing, Shenzhen, Shanghai and other major jewelry show, jointly seek cooperation, complementarity and win-win.
(4) the growing diversity of development models
Under normal circumstances, jewelry business to follow endogenous development model, that rely on their own limited resources and capacity to grow, to achieve stable rolling development, but because of the jewelry industry is facing explosive demand, many enterprises to adapt to the rapidly expanding jewelry market demand and consumer needs upgrading, will take in the capital markets, and other companies to develop markets, mergers and acquisitions, etc., by leaps and bounds.
edited by china Wholesale  costume Jewelry