Exported to the U.S. building materials market recommendations (2)

Sixth, the U.S. way of business sales
    U.S. consumers put great value on the brand reputation and sales of manufacturers and distribution style. In order to meet consumer psychology, a number of major supermarket chains came into the franchise building materials, the scale is large, the shop area is usually 5000 to 10,000 square meters, and the national chain, uniform purchase, distribution channels and selling prices, change in marketing to take bit of thinking, that is, the perspective of the consumer marketing activities, according to the Americans like to sneak in after the purchase, own design, decoration and maintenance holiday spare bedroom or the use of the characteristics of the compound, the nation's largest building materials retailer Home Depot launched its own hands (Do It Yourself-DIY), his purchase (Buy It Yourself-BIY) slogan, and provide free home improvement advice and training courses. Lowes also played its competitors timely one-stop shop (One Stop Shopping) under the banner of the interests of the customers to the greatest extent, facilitate the consumers to buy products. To this end, stores on the sales of products and strive to complete and support each other, so that consumers can be in a store in home repair, maintenance, purchase of materials required for Qi. Such stores of various construction and home decoration materials everything from sand, gravel, cement, concrete products to the wood, plywood, tiles, colored paint, sanitary ware and taps are placed neatly classified, the other, various Electric Dianliao, hardware tools are readily available for customers to buy. This mode of operation to facilitate consumers in turn are to some extent increase the visibility of dealers and market competitiveness.
    Seven, the current U.S. building materials market trends
    Deeply rooted among the developed countries, increasing environmental awareness, reflected in the building materials market, the performance of the product energy efficiency, pollution-free environment on the human body and the higher requirements. Meanwhile, some building materials, more emphasis on saving natural resources, renewable and recycling, such as alternative natural wood plastic "wood" (widely used in housing, terrace, attic panels, benches, picnic tables, fences, fence, etc.), such Building resistance to natural weathering, corrosion resistance strong, and not afraid of insects, will not crack, while not as chemically treated wood, as agents of water and soil pollution. Or corners to fast-growing species of wood to replace long time to become useful and made of hard wood laminated composite plates, beams, floor keel. Replace ceiling and outside wall decoration panel fiber cement siding, has good fire performance and durability. After a Low-E (low emissivity) coating processing window frames, security hollow insulating glass, and glass door made of steel material can be effective against solar radiation and thermal insulation.
    Eight, and promote our products into the U.S. market recommendations
     1, should give full play to the role of relevant domestic industry associations. Association of the United States is very much similar industry (often each type of building material products have their own member associations), such as the National Association of home builders, timber and building materials dealers Association of the United States and the West Building Materials Association, North American Building Material Distributors Association floors and Materials Association, Association for roofing materials, and are easy to check the URL. Hope that China can further refine the relevant chambers of commerce, associations, internal coordination of the industry can more directly control the quality of the enterprises and foreign prices, foreign trade can be provided to foreign trends and commodity information, to facilitate their domestic supply cargo business contacts.
     2, should establish business credit, credit rating system, provide consulting services paid to the outside world.
     3, the proposed export-oriented enterprises to build their own English website as soon as possible. Distribution of small businessmen to the United States is still very interested in Chinese products, and hope to have a lot of people trading online. But most domestic agencies or export-oriented Chinese enterprises introduced the website is complete, but no English page, not its foreign communication.
     4, to my business institutions overseas business directory on the industry to prepare for foreign inquiries. Main products include enterprise directories, web sites, e-mail address.
     5, to my business institutions overseas provinces and cities domestic industry fairs, expositions, fairs information.
     6, the organization of domestic powerful and reputable companies "going out", to participate in overseas fairs, exhibitions, marketing quality products.
     7, the domestic enterprises in the export product must be quality defensive reputation, put an end to one-shot deal.
     8, the domestic manufacturers should be timely and well-known manufacturers or distributors of foreign joint ventures, one to be using foreign advanced technology to improve product quality, increase product added value, while foreign sales channels can be used to enter foreign markets, marketing their products.

edited by stone coated metal roofing tiles